Alfonso was born on the 7th floor of a prim estate in the French Riviera — not as a guest, but as a butler to a flamboyant art collector. He spent his days polishing gold spoons, memorizing wine vintages, and living in silence while others roamed free. But behind every quiet nod was a yearning — for music in the streets, for skaters in the park, for sunlight beyond the gate.

One night, after polishing the same silver tray for the fifth time, Alfonso paused. His hand trembled — not with fear, but with purpose. He packed a bag: headphones, sneakers, and a tee he stitched himself. The first thing he ever chose to wear. And with that, he leapt out the window — not in escape, but in freedom. That moment sparked a journey toward joy, self-expression, and life on his own terms.

Alfonso now lives boldly — DJing in hidden rooftops, hiking misty trails, learning to surf, breathe, and laugh. Every shirt we release captures a moment from his new life — a symbol of rebellion, freedom, and discovery. Designed in collaboration with independent artists around the world, each piece is a wearable chapter of the journey. When you wear Alfonso, you’re not just wearing a tee — you’re wearing a story, a leap, and a lifestyle.